Luxury Italian house Loro Piana has unveiled its Ramadan capsule collection, presenting a serene and understated vision that celebrates elegance, restraint, and timeless craftsmanship. Designed to reflect the contemplative spirit of the holy month, the collection embraces softness, fluidity, and muted tones—making stillness its central theme.
Fronting the campaign is model Amira Al Zuhair, who takes centre stage in visuals shot against the calm architectural backdrops of Doha, Qatar. The setting enhances the collection’s quiet luxury aesthetic, blending modern Middle Eastern elegance with Loro Piana’s signature Italian refinement.
The Ramadan capsule features relaxed silhouettes crafted from the brand’s iconic ultra-fine fabrics, including cashmere, silk blends, and lightweight wool. Flowing kaftans, tailored yet fluid separates, and softly structured outerwear dominate the lineup, designed for effortless wear from day gatherings to evening Iftar occasions.
A neutral colour palette—ivory, sand, warm beige, soft taupe, and gentle greys—underscores the sense of calm and balance. Rather than bold embellishments, the collection relies on precision tailoring, subtle textures, and impeccable finishing, reinforcing Loro Piana’s philosophy that true luxury lies in simplicity.
Amira Al Zuhair’s poised presence adds depth to the campaign, reflecting modern femininity rooted in cultural awareness and grace. Her styling mirrors the collection’s mood: minimal, elegant, and quietly powerful.
With its Ramadan capsule, Loro Piana continues to strengthen its connection with the Middle Eastern market, offering designs that respect tradition while maintaining global luxury appeal. The collection stands as a thoughtful tribute to the season—where fashion slows down, embraces reflection, and finds beauty in stillness.
